Use case: Build an AI Support Agent for an e-commerce company that answers customer questions, checks order status, and creates return requests safely.
Customers ask: "Where is my order?", "Can I return this item?", "What is refund policy?" The company wants fast answers, lower support load, and safe automation.
| Concept | How used in this use case |
|---|---|
| LLM basics | Generates natural language replies to users |
| Tokens/context | Controls prompt size, chat history, and doc chunks |
| Prompt engineering | System prompt defines support tone, policy, and output format |
| Embeddings | Policy documents converted to vectors for semantic retrieval |
| RAG | Retrieves latest return/refund rules before answer generation |
| Agentic behavior | Plans steps and calls tools (order lookup, return creation) |
| Tool calling | Uses structured function calls with validated parameters |
| Memory | Short-term: current chat; long-term: user preferences/history |
| Reflection loop | Checks if output is policy-compliant and complete |
| Guardrails | Blocks unsafe requests and sensitive data leaks |
| HITL | Manager approval for high-value refunds |
| Observability | Tracks accuracy, latency, tool failures, and cost |
User: "I received a damaged product. Can you return it and tell me refund time?"
This one workflow demonstrates how Gen AI + Agentic AI are combined in real products: model reasoning, retrieval, actions, safety controls, and production monitoring.