What is Generative AI (Gen AI)

Generative AI is the branch of AI that creates new content, such as text, code, images, audio, and video.

How it differs from classic ML

• Classic ML often predicts labels or values.
• Gen AI produces new content from prompts.

Main generative model families

• LLMs (text generation)
• Diffusion models (image/video generation)
• Speech generation models
• Multimodal models

Common enterprise use cases

• Customer support assistants
• Document summarization
• Code assistance
• Knowledge-base Q&A with RAG